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Demographics

Our 2017 Audience:

• 73% Female
• 70% Aged over 40 years
• 42% Professional/executive based occupations, and
• 71% South Australian residents (29% interstate and overseas ticket buyers)

Our 2017 Marketing Activities:

• Print production of 120,000 festival booking guides distributed across Adelaide, Sydney and Melbourne
• Innovative leverage of Media Partnerships, including National coverage
• Extensive advertising campaigns across print, television, radio, online, transit and outdoor media
• Execution of a publicity campaign generating more than 1,540 media hits across print, radio, TV and online, including more than 500 interstate hits
• Inclusion of social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube

2017 Adelaide Festival Statistics:

• Box office income in excess of $4.08 million, the biggest since the Festival’s 1960 inception
• Total audience of more than 284,400 across all Festival events (a 7% increase on 2016)
• 8.6% increase on ticketed attendances – more than 86,400 across 41 ticketed events
• Record 134,000 crowd at Adelaide Writers’ Week
• 40% interstate/international attendance to the Australian exclusive Saul, and Chamber Landscapes