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Demographics

The 2018 Adelaide Festival achievements: The biggest box office takings in the event’s 58-year history, achieving a total box office income in excess of $4.5 million
The Festival’s box office total is up by 10.3 per cent on the previous box office record of $4.08 million, set by Neil Armfield and Rachel Healy’s first program in 2017
Total audience of more than 354,000 across all Adelaide Festival events (including WOMADelaide), a 24 per cent increase on last year’s attendance of 284,954
Record crowd of 134,000 at Adelaide Writers’ Week
11 shows selling out their seasons including: Hamlet, Kate Miller-Heidke, FREEZE!, Bennelong, Cécile McLoran Salvant, Spinifex Gum, Chamber Landscapes concert series, Anne Sofie von Otter, Archie Roach, Grizzly Bear and Lior.
383 performances by over 1,700 artists from 53 countries
48 shows and events across music, opera, dance, film and visual arts events alongside Adelaide Writers’ Week and WOMADelaide events
4 world premieres
14 Australian premieres and 13 events exclusive to Adelaide
On the Palais - 15 music events, 10 Festival Forum events, 12 Breakfast with Paper events
Adelaide Festival attracts an average of 25-30% interstate/international attendance

Demographics: 73% of ticket buyers are female
44% are aged 40-64 years, 30% are under 39 years and 26% are over 65 years
86% are tertiary educated
42% of ticket buyers are employed in professional / executive / white collar jobs, 37% are retired, 11% are in blue collar jobs and 10% are students / home duties / unemployed
31% earn $40-$79k, 44% $80-$160k+
71% of ticket buyers are from Adelaide / South Australia and 29% Interstate / Overseas