The 1994 Adelaide Festival was held from Friday, February 25 to Sunday, March 13, led by Artistic Director Christopher Hunt.
Hunt challenged audiences with an emphasis on countries within Australia’s time zone. Memorable successes included the unique double bill of Mark Morris Dance Group and Frankfurt Ballet through to sold-out performances of Penny Arcade, William Yang, The Four Horsemen of the Apocalypse, Hakutobo and the Wuhan Acrobats.
In a unique marketing initiative a limited number of $10 tickets were made available to every performance. While the strategy was somewhat successful, it caused some impact on the festival’s overall box office result.