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The Business of Being a Writer pictures

The Business of Being a Writer description

Whether you’re a published writer, an aspiring author, or are simply curious to take a behind-the-scenes look at the business of publishing, you won’t want to miss this brand new series.

Hosted by Fremantle Press Publisher and author of How to be an Author Georgia Richter, this series comprises four panel sessions featuring experienced authors and book industry professionals, packed with information, advice and practical tips about what aspiring writers need to think about when they are not actually writing.


12pm A Day in the Life of a Writers & Bookseller 

How much work does a bestselling author need to do to promote their book? What do they wish they had known about promotion that they have learned along the way? What exactly is it that a bookseller does? And how can new writers forge a great relationship with their local, busy bookseller to aid in the promotion of their book?
Get behind the scenes and behind the counter with bestselling author Craig Silvey and Dymocks and Imprints booksellers Mandy Macky and Jason Lake.

1:15pm On the Road to Publication 

When is a manuscript ready to submit? Do you need an agent or should you go straight to the publisher? How to best present your work and choose the destination for submission? And how do you make yourself stand out in the pack?
Get insider tips from agents and publishers on preparing your manuscript for publication with agent and publicist Brendan Fredericks, publishers Michael Bollen (Wakefield Press) and Lex Hirst (Pantera Press), and author David Whish-Wilson.

2:30pm Your Book and Your Brand

When should you start to think about your author brand? How are you going to promote your message and when should you connect with your audience? Featuring Allen & Unwin Publicity Director Peri Wilson and best-selling author Davina Bell, this panel contains practical tips on all the ins and outs of promotion, including creating and curating a brand, time-management, self-promotion and working with an in-house marketing team.

3:45pm Self-Publishing: Viable or Vanity?

When should you choose self-publication over publication? What does a self-publishing writer need to know about production, printing, design, promotion and distribution – and which path is right for you?
Get the nuts and bolts of self-publication with Deborah Lee of Ingram Spark and author Maria Lewis, who has both self-published and been commissioned by a major publishing house.
Supported by the Ingram Content Group

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